Our GDPR Commitment
Zero data sales, encrypted transport, and transparent commercial processing.
Jakobsen Lifestyle Goods Ltd respects your privacy and is dedicated to protecting your personal and business data. This Privacy Policy details how we collect, process, store, and safeguard your information when you browse our website, request product samples, or submit commercial trade and campaign inquiries.
1. Data Controller Identification
The legal Data Controller responsible for the processing of your personal data under UK GDPR and EU GDPR is:
Entity Name: Jakobsen Lifestyle Goods Ltd
UK Companies House Registration: #17397065 (Incorporated 12th August 2026)
Registered Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Director / Representative: Kristian Bille Jakobsen (Danish Resident Director)
2. Lawful Bases for Processing (Article 6 GDPR)
We only process your personal and company information when there is a legitimate legal basis under Article 6 of the GDPR:
- Performance of a Contract / Pre-Contractual Steps (Art. 6(1)(b)): When you request a sourcing quote, product sample, or marketing campaign dossier, we process your contact details and trade specifications to evaluate and prepare the requested quotation.
- Legitimate Interests (Art. 6(1)(f)): To maintain website security, prevent fraudulent commercial submissions, optimize our digital catalog, and communicate regarding B2B trade partnerships.
- Consent (Art. 6(1)(a)): When you explicitly opt-in to non-essential analytics/marketing cookies or subscribe to trade market updates. You may withdraw consent at any time.
- Legal Obligation (Art. 6(1)(c)): To maintain statutory accounting, HMRC/customs import records, and corporate tax compliance under UK and EU law.
3. Information We Collect
Information You Provide
- • Full name, job title & company name
- • Business email address & corporate contact details
- • Product specifications, volume targets & sample requests
- • Target European distribution territories
Automated Technical Data
- • Anonymized IP address & browser user agent
- • Selected commercial currency preference (EUR/GBP/USD)
- • Timestamp and referrer URL
- • Cookie preferences selection
4. International Transfers (Asian Sourcing Safeguards)
When executing product sourcing and factory audits, technical specifications (such as product CAD drawings, material requirements, and packaging briefs) are transmitted to verified manufacturing partners in China, Vietnam, or South Korea.
Personal contact information is never shared with third-party factories without your prior written agreement. Where personal data is transferred outside the UK/EEA, it is protected via Standard Contractual Clauses (SCCs) and international confidentiality agreements (NDAs).
5. Data Retention Periods
| Data Category |
Retention Period |
Statutory Basis / Purpose |
| Commercial Quote Inquiries |
24 Months |
To facilitate ongoing sourcing discussions and sample records. |
| Executed Trade & Import Contracts |
6 Years |
UK Companies Act & HMRC tax and customs compliance records. |
| Cookie & Consent Preferences |
12 Months |
PECR & GDPR compliance verification. |
6. Your Data Subject Rights (Articles 15-22 GDPR)
Under UK and EU data protection regulations, you hold the following statutory rights regarding your personal data:
Right of Access (Art. 15):
Request a copy of the personal data we hold about you.
Right to Rectification (Art. 16):
Request corrections to inaccurate or incomplete information.
Right to Erasure ("To Be Forgotten" Art. 17):
Request deletion of your data where no overriding legal obligation exists.
Right to Data Portability (Art. 20):
Receive your structured data in a commonly used, machine-readable format.
Right to Object (Art. 21):
Object at any time to direct marketing or processing under legitimate interests.
Right to Withdraw Consent (Art. 7(3)):
Withdraw previously granted cookie or marketing consent without penalty.
To exercise any of these rights, please email our Data Protection Desk at contact@jakobsengoods.info. We respond to all verified requests within 30 days without fee.
7. Right to Lodge a Complaint with Supervisory Authorities
If you believe your data has been handled improperly, you have the right to lodge a formal complaint with the relevant data protection supervisory authority:
United Kingdom (Lead Authority):
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
www.ico.org.uk
Denmark (Nordic Representative):
Datatilsynet (Danish Data Protection Agency)
Carl Jacobsens Vej 35, 2500 Valby, Denmark
www.datatilsynet.dk